Press Release (UNEDITED): Torrence, CA – Pioneer Electronics (USA) Inc., Car Electronics Division, announced today that Crossover Marketing Southeast has been appointed to represent Pioneer in Texas, Oklahoma, and Arkansas.
Building on their successful collaboration in the Pacific Northwest, which focuses on dealer support and expansion of the dealer base, Pioneer Electronics (USA) and Crossover are carrying that momentum into this expanded area, which will be spearheaded by Managing Partner Shawn Simpson.
“We are pleased to see Crossover Marketing extend its reach. Their dedication to excellence, deep dealer expertise, and support of the Pioneer brand makes them a strong partner in executing our go-to-market strategy in today’s evolving business environment,” said Larry Rougas, Executive Vice President, Pioneer Electronics (USA) Inc.
“As the industry continues to adapt to shifting consumer expectations and rapid technological advancements, having trusted partners like Crossover Marketing ensures that Pioneer can remain responsive, strengthen dealer relationships, and deliver greater value to our customers. Their ability to bridge market insights with execution will be instrumental in expanding our presence and driving growth in the territory.”
“This move validates our approach and fits perfectly with our strategic long-term plans,” said Rob Sutton, Owner and Managing Partner of Crossover Marketing. “With Shawn’s relationships and the tools we already have in place, I can assure you we’ll make an immediate positive impact.”
About The Crossover Marketing Group:
The Crossover Marketing Group, founded in 2023 by industry veterans Rob Sutton and Paul Pilat and joined by partner Shawn Simpson in 2024, is a manufacturer’s representative firm serving the Pacific Northwest and Southeastern United States. Leveraging decades of combined leadership experience in the consumer electronics industry, the firm is committed to delivering sustainable, results driven solutions for its partners. Learn more at www.crossovermktg.com.