By Mr Retail
In this day and age, we need to look for every opportunity to raise our average ticket amount. And one of the easiest ways to do that is add-on selling. Many times, we get lazy or rushed and then some of these items get forgotten.
I would like to start by thanking my friend Keith McCumber for inspiring this article. He commented on my dashcam article and mentioned adding battery backups to the sale. To be honest, we had forgotten about them. So thanks again, Keith. With that inspiration, I am writing an article on popular add-on sales we pitch clients. I also want you folks to comment with ideas for simple and easy add-on sales that increase the average ticket amount.
My hope here is that hundreds of us can create opportunities for one another. So, here is my greatest hits for add-ons.
Dash Cameras
Larger microSD cards, rear cameras, and back up batteries.
Head Units
Sell a flush mount USB port, a cable that works with the customer’s phone for charging, the iData MIC interface that keeps the original mic when using an MRR module, and a front camera if the radio will support it.
Speakers
Always sell at least the foam ring kits that seal the door woofer to the door panel, and then maybe a single sheet of damping material that covers around the speakers or goes directly behind the woofer on the inside of the outer door skin.
Offer 3 levels of sound damping as upgrades on ANY better speaker sale: inner, outer, and door panel.
Always offer at least one upgraded model of speaker, with two being optimal.
Amplifiers
Offer at least one upgraded RCA to clients.
Always offer bass level control or external DSP control options.
Consider offering Weathertech, Husky, or Auto VentShade upgrades to clients for products like side window vents, floor liners, cargo liners, and mud flaps.
Offer replacement LED headlight and fog light bulbs. We have had good luck with the direct fit HID to LED bulbs over the last 6 months.
Window Tint
Offer a windshield strip.
Offer clear windshield film. Offer clear windshield film behind the front doors for people that don’t want it darker back there, but could enjoy heat, glare, and UV reductions.
Offer to darken behind the front doors on SUVs, trucks, and vans for more privacy, assuming your laws allow for that.
That ends my list. So now it is up to you. In the comments, give us your list of items you suggest. And if you don’t like someone’s suggestion, that is ok. Leave it alone and give us your ideas. I am excited to see the ideas from you fine folks.
Mark Miller, Mr Retail
Mark is the CEO of Westminster Speed & Sound, an award-winning retailer in Westminster, Maryland. The company was founded in 1969, and Mark took it over in 1990 at the age of 23. He first started in the industry in 1986, so he has been at it for a while. He has served on the board of MERA, taught seminars in over a dozen different cities, and served on the SEMA New Product Awards judging team. He has been married to his wife Dawn for 35 years now and has four grown children and five grandchildren. His hobbies include being a sound engineer, doing life coaching, and being active in the local and national Porsche community.